Sr. Analytics Manager - User Growth & Engagement

This role is hybrid opportunity for candidates to work in office on Tuesdays and Wednesdays from our Seattle office and work remotely all other days . We can consider highly qualified candidates on a remote only basis who reside outside of these three areas.

Redfin is one of the most recognized names in residential real estate, a technology-powered brokerage and search platform that has spent two decades reshaping how people find, tour, buy, sell, and rent a home.

Redfin is now part of Rocket Companies (NYSE: RKT), joining Rocket Mortgage, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans in a single connected ecosystem spanning search, financing, closing, servicing, and everyday personal finance. That combination puts Redfin at the front of the largest homeownership platform in the country, and gives its product teams a view of the client journey that no standalone portal or brokerage can match.

Redfin is seeking a Sr. Analytics Manager to lead a team of analysts covering activation and optimization across Redfin and Rentals. Your team optimizes user-facing product experiences and programs through experimentation, measurement, and analysis that improve engagement, retention, conversion, and inventory outcomes across the for-sale and rentals B2C funnels.

This is a senior, hands-on leadership role. You will lead and develop a large team while staying close to the work yourself, shaping methodology, raising the quality bar, and serving as the analytical voice senior product and business leaders turn to on the hardest growth questions.

About the role

Lead, coach, and develop a team of 7-8 analytics professionals, setting clear priorities, structuring the team for coverage across for-sale and rentals, and raising the analytical quality bar across the group.

Own the experimentation program for product activation and optimization, including test design, sample sizing, guardrail metrics, sequential and multivariate approaches, observability, and honest interpretation of results.

Drive measurement and optimization of user-facing product experiences and lifecycle programs that move engagement, retention, conversion, and inventory outcomes.

Own rentals B2C growth analytics: renter acquisition and activation, search and discovery, lead quality, listing and inventory health, and the tradeoffs between renter demand and supply-side outcomes.

Build durable measurement foundations, including KPI frameworks, funnel and cohort diagnostics, dashboards, and a recurring business review rhythm that leaders actually use.

Design and maintain scalable analytical assets in Snowflake, including well-modeled datasets, shared metric definitions, and self-serve Tableau analytics that reduce one-off request volume.

Partner closely with Product, Engineering, Design, and Finance on complex cross-functional growth problems, and represent analytics in senior forums.

Set the analytical strategy for major product and growth investments, helping teams understand performance, unit economics, incrementality, and tradeoffs and owns the quarterly analytics roadmap, prioritizing the highest-impact opportunities.

Embed AI into how the team works, accelerating exploratory analysis, code generation, documentation, and synthesis, with guardrails appropriate to a regulated environment.

Translate ambiguous business questions into clear analytical plans, and translate results into recommendations senior leaders can act on.

Hire thoughtfully as the team grows, and build the bench through coaching and direct feedback.

About you

You have a 9+ year career in digital and product analytics, with a track record on consumer-facing products at scale.

5+ years of experience directly leading analytics teams. People leadership experience at this scale is required for this role.

Deep, hands-on expertise in A/B and multivariate testing, including experimental design, power and sample sizing, interaction effects, guardrails, sequential testing, and the judgment to know when a result is real.

Strong working experience with Snowflake and strong SQL, including performance-aware queries, data modeling, and building reusable analytical layers.

Strong Tableau experience, including building analytical products others rely on rather than one-off dashboards.

Demonstrated, practical use of AI in an analytics workflow, with specific examples of how it changed your team's speed, quality, or leverage.

Strong statistical and causal reasoning foundation, including approaches for when a clean randomized test isn't possible, such as incrementality, quasi-experimental design, and holdouts.

Proficiency in Python or R for analysis.

Experience owning funnel, activation, engagement, retention, and conversion measurement for a consumer product.

Excellent communication and stakeholder management skills, with a track record of influencing senior product and business leaders.

Preferred Qualifications

• Experience in marketplaces, real estate, rentals, travel, or another two-sided consumer category where supply and inventory dynamics shape demand.
• Experience with rentals or subscription B2C growth, including lead quality and monetization measurement.
• Experience building experimentation platforms, metric layers, or self-serve analytics that outlived your involvement in them.
• Background in a regulated industry, with an understanding of how compliance constraints shape testing and targeting.
• Bachelor's degree in a quantitative field, or equivalent practical experience.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin’s clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with

applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com .

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $170,000-$230,000. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here .

The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced.

In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.