layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Associate Manager, Social Media at OUAI, Los Angeles, CA

Own the social media editorial calendar and build out social programming in line with product launches, campaigns, and business priorities
Schedule and publish posts across all social media channels
Pitch and execute social-forward concepts, especially for Instagram and TikTok, that align with the cross-functional calendar and campaign messaging
Lead ideation, planning, and content capture for dedicated social shoots, while identifying and capturing BTS opportunities on larger campaign productions
Identify storytelling opportunities within pop culture, community, product education, and beyond, and translate them into engaging social posts
Reflect brand tone and voice across all social touchpoints, in both captions and content
Pull data for monthly and quarterly social reporting, analyzing performance to identify key learnings, actionable insights, and recommendations for future content
Collaborate on social campaign recaps and use findings to tailor go-forward strategies
Work closely with the Community Management Coordinator to surface talent for potential collaborations and influencer partnerships, curate UGC, and identify surprise-and-delight opportunities
Collaborate with the Influencer & Communications team to generate effective paid and organic influencer content for use across owned and retail channels
Develop clear and compelling social-first creative briefs for content production and external partners
Stay up to date on social media trends, platform updates, and algorithm changes, monitor competitive sets, pull swipe, and conduct image/video research
Handle content preparation, including pulling high-res files and light in-app video editing
Collaborate with marketing and retail teams to ensure brand moments and partner exclusives are amplified on social channels in a cohesive and intentional way
Manage social projects from ideation to execution, staying ahead of timelines and key dates
Help execute social community events that build brand love and fuel advocacy aligned to brand, product, + campaign objectives
Occasionally post on weekends (approx. 30 min/day)

Associate Manager, Social Media

Employer job description

About the role:

What you’ll do:

Requirements

What you’ll bring:

Benefits

About this listing

Listing check

Before you apply

Similar jobs

Similar jobs