layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Growth Marketing Manager at Rundoo, Redwood City, CA

We care more about whether you can grow pipeline and drive ARR than about a title history. The ideal candidate builds the collateral, works the relationships, and owns a revenue number rather than waiting to be handed a plan.
Core Competencies: Hands-on demand-generation marketer
you build audience-focused campaigns across owned, earned, and paid channels, building the assets and managing execution yourself
Pipeline and revenue focused
you connect campaign performance to qualified pipeline and closed-won ARR, using conversion data and spend efficiency to recommend improvements rather than reporting activity alone
Strong campaign operator
you manage briefs, budgets, timelines, and follow-up, coordinate teammates and vendors, and reliably carry campaigns from idea to launch to results
Collaborative across Marketing and Sales
you work with the Head of Marketing on priorities and channel mix, with Sales and SDRs on lead quality and handoffs, and with Data Science on tracking and attribution
Test-and-iterate mindset
you ship, test messaging, audiences, and offers, and turn what works into repeatable programs; you bring clear recommendations to the Head of Marketing and adapt quickly as you learn
Valuable Experience
3+ years in growth marketing, demand generation, or a revenue-owning marketing role, with a demonstrable track record of driving ARR
Running multi-channel, full-funnel campaigns and being able to point to the pipeline and ARR they generated
Building branded collateral and running campaigns (e-blasts, webinars, one-pagers, magazine placements)
Hands-on with Salesforce: accounts, contacts, campaigns, and how pipeline is tracked and attributed
Working with a sales team to enable them with account intelligence i.e. MQL signals
SMB or owner-operator customers, and ideally distributor / co-op / buying-group ecosystems, rather than enterprise targeting
Technical Requirements
Comfortable in a CRM (Salesforce): accounts, contacts, campaigns, and clean partner-to-pipeline reporting
Comfortable with spreadsheets, lists, and outreach tooling, and with partnering with a Marketing Engineer on the enrichment behind partner-rep data
Able to work from Redwood City and travel to stores and events as needed
Comfort using AI tools to draft collateral, partner outreach, and enablement material at speed
Bonus points 🌟
Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their media publications (GIE Media, Lawn & Garden Retailer, Hardware Connection, Paint and Decorating Retailer
Experience negotiating rate cards, sponsorships, or media placements with trade publications
Interview Process 🎤
Intro Call (30 mins)
Intro conversation with Shannon to get to know you.
Round 1
(remote, 30 mins)
Titus, Head of Marketing, will go more in depth on the role and your experience.
Take home exercise (paid)
Develop a demand-generation plan for Rundoo targeting independent farm & feed supply stores. Assume you have a $50,000 and can use paid digital ads, email, direct mail, trade-publication placements, webinars, landing pages, and sales follow-up—but no preferred-vendor sponsorship or partner-distribution access. Design a reusable campaign toolkit with sample audience segments, messaging and offers, creative/copy examples, landing-page and nurture flows, channel mix, budget assumptions, measurement and attribution plan, and a 90-day test-and-scale cadence. Show the funnel math and operating assumptions required to generate $500k in qualified pipeline, including how you will define qualified pipeline, track spend and conversion by channel, and adjust if early results are below plan.
Round 2 (onsite)
- Three conversations, plus lunch in our office: (1 hr) Review your take-home and walk the hiring team through your decisions and assumptions
(30 mins) Conversation with Addy about events and conferences and how you'll work together
(30 mins) Conversation with Zach, one of our Product Managers, about how you'll work cross-functionally with Product.
Final Call (15 mins, remote)
Conversation with our CEO

About the team 👥

Here is the current makeup of our team:

Titus

, Head of Marketing: (Owns strategy, domain expertise, and orchestration of the partnerships triangle.) Over a 15+ year career, I've been the first GTM/Marketing hire at five startups, embedding with founding teams to find product-market fit before the company spends money scaling. I build Marketing & GTM functions from scratch, ship code, close deals, and design the systems that turn early traction into repeatable revenue. Love to 🏂 and 🏍️. Claude 🤖 certified.

Amrit

, Data Science: (Owns the enrichment, data, and attribution plumbing) Studied CS & English at Cornell; Data Scientist at Enigma; Public Interest Technology Fellow at the New York Public Library. Enjoys mending, maintenance & buying junk on eBay.

Addy, Marketing Specialist, Events & Conferences (Owns the shows where many of our clients and partners meet us)

Matt

(Head of Sales), Royce
(AE Manager), Derek
(SDR Manager): the front line you enable; the SDR team owns converting the leads you and the partners create into SQLs

How the marketing pod divides:

the Head of Marketing sets strategy and orchestrates; you own the partner and co-op channel and its relationships, the Events & Conferences Specialist owns the conferences and regional events, and Data Science builds the enrichment, data, and attribution that all of it runs on. Marketing creates the conditions and generates MQLs; the SDR team converts them to SQLs.

About our founders 🌲

Andrew

(CTO): studied computer science & humanities at Stanford, worked as a software engineer at Apple and head of engineering at Anova; danced with the SF ballet (where he met his wife)! 🩰

Nick

(CEO): studied math & computer science at Stanford; worked as a trader at Bridgewater & Citadel and as a PM at Google & Enigma; distantly related to the founder of the Hershey company 🍫

How we've fundraised 💰

We've raised $48m across four rounds:

A $2m pre-seed led by

Kent Bennett at

Bessemer with participation from Plug & Play, Quiet Capital, and Sequoia.

A $5m seed led by

Caitlin Bolnick Rellas at

CRV.

An $11m series A led again by Bessemer and CRV.

A $30m series B led by

Battery.

Growth Marketing Manager

Employer job description

About Rundoo ℹ️

About the role 💼

What you'll do as the Growth Marketing Manager at Rundoo 🗒️

Requirements ☑️

Compensation 💵

Benefits 🏋️

About the team 👥

Here is the current makeup of our team:

How the marketing pod divides:

About our founders 🌲

About this listing

Listing check

Before you apply

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