layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Associate Director Regional Marketing Specialist- South Central Region at Bristol Myers Squibb

Brand Strategy
Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Supporting the execution of approved Advisory Board
Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
Facilitate, participate in and attend advisory boards, where appropriate
Regional and National Physician Discussions
Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
Engage with assigned TLs and solicit feedback, as necessary
Participating in and attending Congresses and other industry meetings
Conduct 1:1 meeting with HCPs
Attend meeting sessions at the congress
Compliant Collaboration with other Field-based and Home Office-based teams
Providing input and support in developing account plans for Sales Speaker Management and Engagement
Identifying and developing HCP Speakers to provide high-quality compliant promotional education
Providing refresher and follow-up training to Speakers on approved Speaker materials
Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
Compliance & Integrity
Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.
Hematology/Cell Therapy Regional Marketing Specialist (RMK) Skills / Knowledge Required:
Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
Minimum 5 years of experience in Hematology or specialty therapeutics
Bachelors Degree required or higher
Marketing, Sales Management, and / or launch experience strongly preferred
Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
Proven ability to manage large geographical territory
Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
Highly collaborative with the ability to manage multiple projects simultaneously
Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
Business travel up to 70%, by air or car, is regularly required
Willingness to work evenings and select weekends is required
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1607502 : Associate Director Regional Marketing Specialist- South Central Region

Associate Director Regional Marketing Specialist- South Central Region

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