layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Campaign Specialist, Global Consumer and Gaming at Intel

Campaign Strategy and Planning
Develop and execute integrated marketing campaigns that align with business, product, and segment priorities.
Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans.
Partner with product, category, sales, and regional marketing teams to align messaging, audience targeting, geo relevance and activation strategies.
Support full-funnel campaign planning, including awareness, consideration, demand generation, and conversion objectives.
Technical Marketing and Claims Integration
Partner with Product and Technical Marketing, legal, and insights teams to translate product capabilities into clear, substantiated campaign claims.
Incorporate validated performance, usage, compatibility, battery life, AI, gaming, and productivity claims into campaign messaging and assets.
Ensure campaign copy balances customer benefit with technical accuracy, legal substantiation, and claim-safe language.
Maintain consistency of approved claims across global, retail, partner, influencer, and digital campaign touchpoints.
Campaign Activation and Execution
Coordinate with internal stakeholders, agencies, and creative partners to ensure high-quality execution, including agency input briefs with detailed business and product insights.
Manage campaign development from planning through launch, optimization, and post-campaign analysis to inform sustained GTM planning.
Drive campaign readiness across content, digital, social, retail, influencer, and partner channels.
Manage global campaigns end-to-end, including assets, briefs, translations/transcreation, cross-functional approvals, campaign and message testing, asset posting.
Ensure campaigns are delivered on time, within budget, and aligned to strategic priorities.
Influencer and Partner Marketing
Support influencer/creator marketing initiatives as needed, driving credibility, reach, and engagement among consumer and gaming audiences.
Collaborate with OEM, software, retail, and ecosystem partners on co-marketing opportunities and demand gen programs.
Manage campaign assets, briefs, approvals, and performance tracking related to influencer and partner activations.
Performance and Insights
Establish campaign KPIs and measurement frameworks.
Monitor campaign performance with the region marketers and measurement team, and provide recommendations to improve effectiveness and ROI.
Analyze audience behavior, content engagement, conversion metrics, and market trends to inform future investments.
Communicate results and insights to stakeholders through clear executive-ready reporting.
Cross-Functional Leadership
Serve as a key connector across marketing, product, segment, sales, agency, and partner teams.
Influence decisions and drive alignment in a highly matrixed environment.
Identify process improvements and opportunities to scale campaign impact globally.
Success Metrics
The successful candidate will regularly monitor and improve: Campaign reach
Brand and message penetration
Influencer and creator performance
Click-through rates (CTR)
Engagement rates
Retail and partner campaign performance
Content effectiveness
Purchase intent and consideration metrics
Marketing ROI and efficiency metrics
On-time delivery of campaign milestones

Marketing Campaign Specialist, Global Consumer and Gaming

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