layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Social Media Strategist at Bakery Agency, Austin, TX

Social Strategy & Brand Development
Develop and execute social media strategies for consumer brands, connecting brand positioning, audience behavior, culture, and business objectives.
Translate broader brand strategies and creative platforms into content pillars, community programs, creator initiatives, and ongoing social activity.
Identify cultural conversations, emerging trends, and platform behaviors that present meaningful opportunities for our clients.
Develop strategies that build brand affinity, participation, and long-term community, not just engagement.
Work closely with Bakery's creative, brand strategy, media, and production teams to integrate social into the larger brand experience.
Present strategic thinking, creative recommendations, and performance insights directly to clients.
Contribute to social strategy for new business opportunities.
Client & Account Management
Serve as a primary day-to-day strategic contact for assigned social media accounts.
Build strong client relationships and understand their business priorities, challenges, and marketing objectives.
Lead client meetings, planning sessions, presentations, and performance reviews.
Manage client expectations, approvals, priorities, and day-to-day communication.
Identify opportunities to improve and expand existing social programs.
Work with account leadership to ensure projects are delivered on time and at a high standard.
Team & Community Management
Guide and manage social media managers and community managers across assigned accounts.
Oversee content calendars, publishing schedules, community engagement, moderation, and reporting.
Ensure each brand maintains a distinct voice and participates in conversations in relevant, authentic ways.
Help teams identify opportunities for proactive community engagement.
Provide guidance on sensitive community situations, reputation management, and escalation protocols.
Review work, provide feedback, and help develop the capabilities of junior and mid-level social talent.
Maintain consistent quality across multiple accounts and platforms.
Creator Strategy & Content Production
Develop influencer and creator strategies based on brand relevance, cultural credibility, and audience fit.
Identify and evaluate creators, influencers, and cultural partners.
Develop creative briefs and collaborate with creators on content concepts.
Help coordinate and oversee social-first content productions, including creator shoots, content capture, editing, and delivery.
Work with producers, designers, editors, and creative teams to develop compelling platform-native content.
Ensure creator partnerships feel authentic to both the creator and the brand.
Collaborate with paid media teams to identify content opportunities for amplification.
Performance & Optimization
Establish KPIs aligned with brand and business objectives.
Analyze social performance, community engagement, content effectiveness, and creator results.
Translate platform analytics and social listening into actionable insights.
Develop clear reports and recommendations for clients.
Identify opportunities to improve content, engagement, and community development.
Use performance data to inform future strategy and creative decisions.

Social Media Strategist

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