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mechanism ventures
New York City, New York, United States
Source: mechanism ventures careers · View original posting
From mechanism ventures's posting. “We” and “our” refer to the employer.
Growth Manager – AI-Native Consumer Brand Platform (Confidential)
New York · Hybrid (NYC area) or remote with one working week per month in NYC · Full-time
Our client is an early-stage, venture-backed startup building an AI General Manager for consumer brands. Starting a brand has become easier, but running and growing one is still hard. Founders have more tools, agencies, and channels than ever, yet they’re still the ones making the decisions and holding everything together.
The company helps brands launch and grow in the US by understanding the whole business, identifying what matters next, and getting the work done across growth and operations. They’re building the software and AI workflows that let a small team do this for a growing number of brands.
They started with international consumer brands entering the US, mostly beauty and CPG, and now also work with US brands facing the same challenges. Creator seeding is their largest revenue stream today, and D2C is being built into the next major growth driver. D2C helps brands prove demand, improve conversion and repeat purchase, and build the economics to support further growth, including retail.
The company is backed by a top-tier venture accelerator, has a growing roster of signed brands with several already live, and is led by a small, founder-led team.
You’ll own D2C growth across the company’s merchant portfolio. You’ll start with roughly ten merchants at different stages of launch and growth, and the portfolio will expand as more brands go live. Working with the CEO on overall D2C direction, you’ll independently decide what each merchant should do next, why, and in what order, and then make it happen.
Account Managers own the merchant relationship and overall account growth. You’ll work closely with them and with the creator and engineering teams, while owning D2C strategy, execution, and results.
At the start, this is a deeply hands-on individual-contributor role. Meta is the core channel, with TikTok and creator-led content close behind, at roughly $1k/week per merchant to start. You’ll build and run the accounts, brief and test creative, improve landing pages, and own conversion. Where engineering is needed, you’ll turn the growth decision into a clear, testable spec and stay accountable until it works in production.
The harder, more valuable part is turning what works into a system: scorecards, decision rules, AI workflows, automations, and product requirements that let one exceptional operator support a growing portfolio without proportional headcount. The mandate is simple: help merchants grow profitably, then make that success repeatable.
Compensation
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