layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Manager, Global Social Monetization at NFL, New York, NY

Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximize revenue generated through social media.
Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
Analyze monetization performance across club and League social channels.
Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.
Own tracking and reporting related to League social monetization initiatives, including sponsorship-related deliverables and business impact.
Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
Identify available social inventory and emerging monetization opportunities, inclusive of opportunities with native platform monetization programs (i.e. Facebook Content Monetization, X Amplify, etc.).
Support strategic planning and execution for League content partnerships, including but not limited to Madden, Nike, etc.
Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.
Manage and mentor at least one direct report.
Required Qualifications: Bachelor’s degree in marketing, communications, business, or another related field.
Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.
Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
Experience building or maintaining reporting frameworks.
Exceptional written and verbal communication skills, with the ability to work effectively across levels.
Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
Ability to create clear, visually compelling presentations, reports, and dashboards.
Strong project management, organization, and attention to detail across multiple workstreams.
Other Key Attributes / Characteristics
Strategic, proactive, and solution-oriented.
Collaborative and service-minded, with the ability to build trust across a range of stakeholder groups.
Comfortable navigating evolving business areas and establishing clear processes where needed.
Detail-oriented and able to thrive in a fast-paced environment with shifting priorities and deadlines.
Experience supporting sponsorship, partnership, or revenue-generating digital programs.
Terms / Expected Hours of Work
Must be able to work nights and weekends during NFL gamedays, League events (e.g., Combine, Draft), and other peak periods.
Must be able to work holidays depending on the NFL game schedule, including but not limited to Thanksgiving, Christmas Eve, Christmas, New Year’s Eve, and New Year’s Day.
Travel- 5%

Manager, Global Social Monetization

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