Growth Marketing Lead

About the Role

Join a creative intelligence and performance marketing team helping brands grow through paid advertising. In this client-facing role, you'll shape growth strategy, guide substantial media investments, and connect creative performance with campaign results.

What You'll Do

• Manage paid media programs across Meta, TikTok, and Google, overseeing substantial budgets and driving efficient account growth.
• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
• Develop growth strategies that integrate creative performance with paid media planning and execution.
• Turn campaign and creative performance data into clear recommendations for clients, creatives, and media buyers.
• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
• Partner with creative teams and media buyers to develop effective content and scale campaigns.

What We're Looking For

• At least 5 years of paid media experience, ideally in an agency or consumer app environment.
• Deep expertise in Meta advertising, with experience managing paid campaigns across Meta, TikTok, and Google.
• A track record of independently managing client accounts with seven-figure annual media budgets.
• Strong analytical skills, including comfort with KPI calculations and translating data into strategic recommendations.
• Experience leading client relationships, presenting to stakeholders, and conducting quarterly business reviews.
• Experience connecting creative performance with media buying and optimizing campaigns beyond standard dashboard metrics.
• Knowledge of mobile advertising measurement, including SKAN, AEM, and mobile measurement partners, is beneficial.