layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Account Manager at Microsoft, New York, NY

You will plan with purpose through client planning as you will partner with the teams, including AEs, Specialist team to develop and execute MSA account plan, leveraging winning sales strategies replicated across clients and client types.
You will apply expansive paid search knowledge and performance insights to identify campaign optimization and growth opportunities.
You will learn about the client’s business drivers, compelling events, seasonality of business to identify opportunities to optimize consumption and partner with the Account Executive in development of sales plans for the client. Goals focus on Search and incubation product growth, as well as cross Microsoft opportunities and share accountability with the Account Executive and the team.
You will influence Digital Marketing Managers, Directors, Digital Buying Groups, and other decision-makers by leading with insights and data. You will translate paid search performance into actionable recommendations to help clients grow and optimize campaigns. You will tailor content and messages, share data insights and product demonstrations, and bring to life how MSA can increase business results.
You will optimize the existing book of client business to achieve sales targets and deliver excellent sales hygiene, consistently execute against pipeline, opportunity management, and revenue goals. Uses a solution selling mindset to identify across Microsoft opportunities that deliver end-to-end beneficial client outcomes as well as bring the best resources to overcome blockers and ensure success.
You will support the Account Executive in building a negotiation plan to ensure smooth closing and timely renewal of contracts.
You will maintain a positive approach during difficult objections & negotiations and demonstrate expertise in MSA’s features and incentives, including incubations products. Able to upsell and increase consumption of existing products, identify winning sales strategies, package them for efficiency and replicate them across similar client type.
You will apply advanced knowledge of paid search advertising to assess campaign performance, identify optimization opportunities, and provide data-driven recommendations that improve client outcomes and support revenue and consumption growth.
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Account Manager

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