layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Small, Medium Enterprises & Channel (SME&C) Go-to-Market (GTM) Strategy at Microsoft

Subscription Economics
Develop commercial strategies for subscription-based offerings, including packaging, pricing, discounting, customer segmentation, and migration. Assess the impact on customers, partners, and business performance balancing growth, customer value, simplicity, and long-term sustainability.
Commerce Strategy
Translate Microsoft’s broader commerce direction into clear priorities for the segment. Identify opportunities to simplify customer and partner experiences and lead cross-functional efforts from strategy development through launch and adoption.
Offers and Customer Experience
Develop a disciplined offers strategy that balances customer value, ease of execution, partner economics, and business performance. Improve how customers and partners discover and purchase offers, ensuring that programs are measurable, scalable, and aligned with broader commercial strategy.
Azure Economics
Develop commercial frameworks that support Azure adoption, consumption, and migration, including partner-led growth. Collaborate with finance, product, sales, and partner teams to evaluate opportunities, navigate trade-offs, and recommend actions grounded in customer needs and business impact.
Integrated Go-to-Market Strategy
Bring these areas together into a cohesive strategy and prioritized roadmap. Develop clear recommendations for senior leaders, establish shared success measures, and ensure that pricing, offers, commerce capabilities, sales execution, and partner strategies work together effectively.
Leadership Responsibilities
Model, Coach and Care. Lead with manager capabilities to recruit, develop, and retain exceptional talent in line with Microsoft leadership and manager principles.
Represent the organization's work with senior leaders and build alignment around clear choices, trade-offs, and execution priorities.
Partner across product, engineering, finance, field, marketing, operations, Legal, and partner teams to develop strategies that can be implemented at scale.
Build an inclusive, high-performing team culture with clear accountability, analytical standards, and active attention to talent development and succession.
Other
Embody our Culture and
Values

Director, Small, Medium Enterprises & Channel (SME&C) Go-to-Market (GTM) Strategy

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Equal opportunity and accommodations

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