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Loading LAYIQ…From PayJoy's posting. “We” and “our” refer to the employer.
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times.
Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
You will lead PayJoy’s regional field marketing strategy, managing agency partners and a network of over 1,500 promoters to drive demand, sales, and profitable growth. You will own performance targets, promoter productivity, budget management, and agency accountability, ensuring coverage and spending deliver measurable results.
Working closely with sales, marketing, finance, fraud, and risk teams, you will align field execution with business priorities and address underperformance and high-risk locations. This role requires a hands-on leader with 8+ years of relevant experience who can manage large teams, strengthen agency partnerships, and deliver results within budget while upholding PayJoy’s values.
Responsibilities: Manage field marketing agencies and a team of over 1500 field marketers promoters to develop and execute a regional demand generation strategy in line with company sales goals.
Set and review targets weekly with the agencies.
Check the effectiveness of promoters in meeting their sales targets.
Collaborate with senior marketing leaders, finance and sales leaders to create integrated plans and budgets.
Be a player/coach, executing and managing field marketing activities.
Manage promoter agencies aligned with PayJoy values.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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