layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Sr Manager Portfolio Strategy, XCM
Seattle, WA
Source: Amazon careers · View original posting
- Pay
- $118,200 — $160,000 USD per year
- Employment
- full time
Employer job description
From Amazon's posting. “We” and “our” refer to the employer.
About the Role
The Portfolio Strategy & Planning team determines how Amazon invests its fixed marketing portfolio across the Amazon and Prime brands in North America. We build the planning frameworks, investment strategies, and inspection cycles that shape where, when, and how brand marketing shows up for customers. This is a strategy role.
You will support and co-lead the analytical foundation that turns consumer research, business intelligence, media performance data, and econometric/ROI reads into investment recommendations for senior executive audiences. You will contribute to telling senior leaders where to invest, where to cut, and why. The primary output of this team is written memorandums for senior leadership (Directors upwards), so the ability to make data tell a clear story on paper without “marketing fluff” is the core skill.
You will work primarily with the Cross-Category and Channel Marketing (XCM) organization in North America, and partner closely with finance, measurement, performance marketing, and media planning teams. This is not a media planning role. Media planning is a close collaborator. Our job as Portfolio Strategists is to build the strategic scaffolding that media planning executes against.