layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Director of Integrated Marketing
JETSET Pilates HQ, Miami, FL
Source: JETSET Pilates careers · View original posting
- Pay
- $135,000 — $145,000 USD per year
Employer job description
From JETSET Pilates's posting. “We” and “our” refer to the employer.
About JETSET Pilates Franchising
At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.
Position Overview: The Sr. Director of Integrated Marketing is the strategic driver of JETSET's franchise marketing engine, owning how national marketing strategy translates into local execution across every market. This role leads the regional Integrated Marketing Managers who carry that strategy into the field, helping them localize campaigns and support each studio while accounting for its nuances: market, maturity, ownership, and performance.