Marketing Operations Manager

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• Job Title: Marketing Operations Manager (HubSpot)
• Location | Remote
• Time Zone | US Time Zones (EST–PST) | Full-Time position

Role Overview:

We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise and hands-on paid acquisition skills to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills.

The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number.

Key Responsibilities:

• Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list
• Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue
• Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline
• Brief creative and landing pages, run structured tests, and report results weekly
• Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations
• Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation
• Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance
• Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively
• Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline
• Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks
• Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues
• Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team
• Run industry surveys and research programs that support thought-leadership content
• Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results
• Required Qualifications: Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company
• Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting
• Current HubSpot Marketing Hub and Reporting certifications, or the ability to earn them within 60 days of start
• Hands-on Google Ads and Meta Ads management with a track record of optimizing to down-funnel outcomes through offline-conversion import
• Strong data discipline, including clean segmentation, database hygiene, and a working knowledge of deliverability metrics
• Comfortable owning a pipeline number and defending budget decisions with data to sales leadership
• Experience marketing to technical buyers with long purchase cycles sold through channel partners
• Strong written and spoken English with a clear, professional communication style, and the ability to document processes and definitions

Preferred Qualifications:

• Experience in professional AV, broadcast, video technology, or education and government technology markets
• Proficiency with GA4, Google Tag Manager, and Looker Studio; basic SQL
• Familiarity with SDR enrichment and sequencing tools (such as Apollo, Clay, or Nooks) and how they integrate with HubSpot
• Experience with webinar platform operations and trade show lead-capture workflows
• Experience running LinkedIn Ads for account-based programs
• Experience managing vendors and agencies, including SEO and content partners
• Tools & Technology: HubSpot Marketing Hub and Sales Hub
• Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• GA4 and Google Tag Manager
• Wistia, Zoom Webinars, and Typeform
• Zapier, Apollo, Clay, and Nooks
• Semrush or similar SEO tools
• Google Workspace
• Slack, Zoom, and other remote collaboration tools
• Please NOTE: It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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