Head of Demand and Growth Marketing, EMEA

WHAT IS BOX?

Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations.

With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

WHY BOX NEEDS YOU

We are looking for a Head of Demand & Growth Marketing, EMEA to help shape the next chapter of how Box creates, identifies and converts demand across EMEA. This is a high-impact opportunity for someone who enjoys turning strategy into action, building better ways of working and seeing marketing activity translate into pipeline and revenue.

You will translate agreed EMEA strategic motions and global marketing direction into focused regional demand creation. You will support the EMEA demand and pipeline operating rhythm, giving regional marketing and Sales leaders a clear view of pipeline health, opportunity progression and the path to target.

You will help modernise demand creation from reactive lead processing to proactive engagement earlier in the buying journey. You will bring the expertise, structure and change leadership needed to embed new practices across EMEA and help the organisation move accounts from early problem awareness towards opportunity.

You will lead a team of two marketers focused on campaign delivery and digital activation. Your role is to set the demand and growth direction, own performance and pipeline insight, develop the team and ensure Growth Marketing delivers measurable commercial outcomes. You will also act as a connector between regional marketing, global marketing and the wider GTM organisatio

WHAT YOU'LL DO

• Translate EMEA strategic motions into demand and growth plans
• Translate agreed EMEA strategic motions and global marketing direction into demand objectives, programmes, channel investments and measurable outcomes.
• Help define the demand and growth path to target for agreed EMEA strategic motions.
• Advise regional marketers on channel strategy and demand implications.
• Support the EMEA demand and pipeline operating rhythm
• Inspect pipeline shape and performance by region, including account engagement, opportunity creation, deal size, events, conversion and progression.
• Partner with regional marketing and Sales leaders to assess whether each region has a credible path to target.
• Modernise demand creation and improve demand engagement
• Lead the shift from reactive lead processing to proactive engagement earlier in the buying journey.
• Use account intelligence, intent signals and AI-enabled workflows to identify emerging demand and coordinate action.
• Define how accounts are engaged from early problem awareness through to opportunity, including demand handoffs across Marketing, Sales and Customer Success.
• Partner with Marketing Operations and RevOps on the processes that support demand creation, inspect whether handoffs are working and support adoption of new practices.
• Own growth performance and investment
• Own growth-channel performance, budget and forecast across relevant digital and scaled demand channels.
• Maintain a clear view of pipeline contribution, demand quality, conversion, progression and return on investment.
• Recommend channel, programme and investment changes within agreed EMEA priorities.
• Manage relevant agency, vendor and partner relationships commercially.
• Lead and develop the team
• Lead and develop the Senior Campaigns Manager and Senior Digital Campaigns Specialist, setting clear priorities and connecting campaign delivery to demand and pipeline outcomes.
• WHO YOU ARE

We are an AI-first company. This means you approach your work with a growth mindset and find ways to leverage AI to help make faster, smarter decisions that will 10X your impact at Box.

10+ years of experience in leadership roles across growth marketing, demand generation or digital marketing.

Experience owning full-funnel growth programmes across SEO, GEO, SEM, paid social, programmatic and other digital channels.

Experience inspecting pipeline beyond channel metrics, including account mix, opportunity quality, deal size, event performance and regional path to target.

Commercial mindset: you understand how marketing contributes to pipeline, acceleration and revenue.

Strong understanding of how EMEA markets differ and how demand channels, account engagement and activation should adapt accordingly.

Experience leading adoption and change management across Marketing, Sales and Customer Success.

Hands-on experience with intent platforms and modern orchestration tools such as 6sense, Clay, marketing automation, CRM, analytics and AI-enabled workflows.

Ability to build trust with global stakeholders and regional teams while bringing structure, clarity and momentum to complex work.

Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 3 days per week. Your Recruiter will share more about how we work and company culture during the hiring process.

At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in.

If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to apply!