Senior Director, Digital Strategy (Paid Digital x Creative)

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 350 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich.

We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

• Starting salary range: $150,000–$165,000, plus annual bonus
• Location: DC, New York, Chicago, San Francisco, or Los Angeles; in office at least three days per week
• The Impact You Will Make

You will lead large-scale, paid digital campaigns that protect and enhance corporate reputation, shape public and stakeholder perception, and support regulatory or legislative outcomes. You will own the strategic throughline from audience insight and campaign brief to creative development, media activation, optimization, and results. You will be a senior client advisor and an accountable steward of complex scopes, significant budgets, and multidisciplinary teams.

What you will do

• Set campaign strategy: define the audience, desired change, message, channel mix, success measures, and role of paid media within broader communications efforts.
• Translate research, policy and reputation issues, stakeholder insights, and message testing into sharp creative briefs and persuasive campaign ideas.
• Guide creative teams from concept through production. Give decisive feedback on messaging, storytelling, formats, and assets while protecting strategic and factual integrity.
• Oversee paid media planning and execution across digital channels, working with media and analytics teams to manage budgets, test and optimize creative, and demonstrate impact.
• Counsel senior corporate clients on campaign decisions, reputational risks, and changing public or policy dynamics; present clear recommendations that build confidence and move work forward. • Own account delivery, including scopes, budgets, timelines, reporting, and coordination across creative, media, insights, corporate communications, and public affairs teams.
• Lead and develop managers and teams across multiple workstreams, raising the quality of strategy, creative work, and client service.

Requirements

What you bring

• 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands, corporations, or complex issue-based clients.
• A record of managing substantial creative and media budgets, with hands-on ownership of briefs, creative development, campaign delivery, and performance.
• Strong judgment on corporate reputation, public affairs, and the regulatory or legislative environment, particularly where business and policy intersect.
• Fluency in audience segmentation, message testing, digital media, measurement, and cross-channel campaign planning.
• Credibility with C-suite clients and the ability to make complex strategies clear, compelling, and actionable for teams at every level.
• Experience leading layered teams and multiple fast-moving accounts with disciplined financial and operational management; excellent writing and presentation skills.