Director, OmniChannel Marketing

About TGaS ® Advisors

TGaS® Advisors, a division of Trinity Partners, is a leading management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio-pharmaceutical industry. TGaS serves clients across the spectrum of large (top 35), mid-sized, and emerging life sciences (pre-commercial) organizations.

TGaS® Advisors contributions help to inform our clients’ commercial structures, operating practices, resource planning and capabilities development.

The Director, Management Advisor, Omnichannel marketing position will report into the Vice President and will support the Omnichannel solution while serving in a client-facing and project management capacity.

During client engagements, the Director, will lead project-level work to evaluate clients’ current and future-state needs as it relates to resources (headcount and financial) and skills/capabilities related to operating practices within a dynamically changing healthcare landscape.

The Director, Omnichannel role is a critical, client-facing position responsible for executing and delivering contracted services; expanding the breadth and depth of value delivered to clients; engaging TGaS’ Operations team in delivery of the highest quality information and analyses; and broadening awareness of the company’s offerings across the bio-pharmaceutical industry.

The Director, Marketing & Omnichannel Activation will perform five key responsibilities:

• Serve as a subject matter expert and thought leader
• Lead Benchmark and Project Engagements
• Lead Advisory and Membership Engagements
• Identify business development opportunities through active listening and conversations with clients
• Contribute to innovation and the growth of the overall solution

Specifically, in the context of each of these four key responsibilities, the Director, Management Advisor, Marketing & Omnichannel Activation will:

Subject Matter Expert and Thought Leader:

Serve as a trusted advisor on omnichannel activation, customer engagement, content operations, AI enabled marketing, and commercial transformation

Proactively research trends, capabilities and client needs in regard to marketing engagement models and omnichannel activation capabilities.

Lead Benchmark and Projects with Clients

Lead client engagements and project from initiation through to final delivery

Conduct executive interviews and assess organizational structures, operating models, resource allocation, budgets, processes, and capabilities.

Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS’ database for analysis. Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.

Author benchmark engagement reports summarizing client’s resources and capabilities relative to peer set companies and TGaS’ continuums of best practices, including recommendations to improve operational effectiveness/efficiencies to coincide with the client organizations’ current or evolving/future needs

Represent the solution while working collaboratively and cross-functionally with other TGaS teams in the course of client engagements spanning multiple TGaS solutions

Participate in or (where appropriate) value-added client engagements (e.g., strategy and business planning sessions or workshops) which help to drive the value of TGaS benchmark results into clients’ operating practices, processes, or business results

Lead Advisory Services Engagements with Clients:

Respond (accurately and in a timely manner) to client inquiries by providing expert and valued guidance that informs client decision-making. Provide ‘urgent, on-call support’

Support the development and execution of an annual plan for producing value-added content for client consumption - achieved through TGaS Advisors’ Virtual How (VHow) network and (survey) process

Identify and implement enhancements to the advisory services process. Conduct routine ‘best practice deep dives’ to be published and distributed to the network of TGaS advisory services clients

Identify and implement enhancements to the advisory services process. Conduct routine ‘best practice deep dives’ to be published and distributed to the network of TGaS advisory services clients

Build trusted relationships with member organizations and proactively identify emerging needs

Business Development / Opportunity Identification:

Through ongoing client interactions, identify unmet client needs that are addressable through TGaS offerings

Understand the scope of all TGaS Solutions and engage other solutions based on client needs

Contribute to Innovation:

Actively contribute to solution development and evolution of services and offerings that will generate additional revenue

Document unmet client needs and innovative ideas from benchmarks, advisory services and client engagements

Evolve deliverable formats to increase the value TGaS brings to the network and to individual clients.

Candidate Profile & Qualifications

The ideal candidate will be a seasoned professional (8-10 years) with experience directing Omnichannel operations in an agency or life science setting. Candidates originating from industries beyond bio-pharmaceuticals and pharmaceuticals consulting will also be considered.

The candidate must possess the credibility and experience to both deeply understand how marketing channels are utilized, processes, systems, and advise on related best practices.  The position will require a driven person to develop and maintain relationships for continuous client engagement. Prior experience as a consultant or in roles of a consultative capacity is desirable.

In addition, the candidate will have a track record that exemplifies:

• Broad knowledge of pharmaceutical commercial operations, marketing operations, omnichannel strategy, or related fields
• Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders
• An ability to consult, problem-solve, work autonomously, and to organize complex information into clear actionable recommendations that improve (client) business results
• Development and management of effective relationships with internal stakeholders and/or clients

Ability to manage multiple projects and timelines simultaneously, coupled with excellent communication skills, including group presentations, verbal and writing abilities.

• High integrity and credibility as perceived by all those with whom he/she will work
• Change management / process analysis skills
• Operate with minimal supervision and proactively seek opportunities without guidance
• Education:  A Bachelor’s degree is required. An advanced degree is strongly preferred

TGaS has achieved its success by delivering high-caliber solutions to bio-pharmaceutical commercial operations leaders. This effort is enabled by sourcing top talent to the TGaS organization. As such, the ideal candidate will be a confident self-starter who can thrive in a small company environment with a high degree of esprit de corps.

About Trinity

Trinity powers the future of life sciences commercialization through the fusion of human and artificial intelligence. By blending deep therapeutic expertise and trusted human ingenuity with a purpose-built technology platform, Trinity accelerates clarity and confidence at every step of the commercialization journey—from pre-launch to scale to loss of exclusivity.

For more than 30 years, the world’s leading pharmaceutical, biotech, and medtech companies have relied on Trinity’s foresight, execution, and partnership to deliver confident product launches, decisive market advantage, and measurable patient impact. During that time, Trinity expanded from its first office in Waltham, MA to 1,300 professionals across 14 offices and five continents, setting new industry standards in quality, responsiveness, and client partnership. For more information, visit Trinity at  www.trinitylifesciences.com .

Trinity’s salary bands account for a wide range of factors that are considered in making compensation decisions including but not limited to skill sets and market demand for skills, level of experience and training, specific qualifications, geographic location, internal equity, and other business/organizational needs. The base salary range for this role is $144,000 - $216,000 per year. In addition to your base salary, you will also be eligible for an annual discretionary performance bonus.

Trinity’s Commitment to Inclusion & Engagement (I&E)

Trinity Life Sciences is an equal opportunities employer and welcome applications from all qualified individuals. At Trinity, inclusion and engagement are at the heart of how we work and grow together. We’ve evolved from a traditional “DEI” framework to Inclusion & Engagement (I&E)—a model that moves beyond representation to focus on connection, collaboration, and shared purpose. Every role at Trinity plays a part in fostering an environment where all employees feel valued, respected, and empowered to contribute fully.

By embedding I&E principles into our culture, we ensure that belonging and engagement are not standalone initiatives—they are part of how we build teams, make decisions, and deliver excellence every day. Trinity will not tolerate any form of discrimination or harassment and encourages applicants of all ages and identities. For more information about Trinity’s commitment to Inclusion and Engagement please visit  Inclusion & Engagement | Culture of Belonging at Trinity Life Sciences .