layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Creative Director, Design at Microsoft

Translate brand strategy, consumer insights, cultural observations and product truths into distinctive, relevant and memorable design ideas.
Lead the design expression of major campaigns, launches and brand initiatives across digital, web, social, OOH, retail, experiential, photography, product storytelling and other customer-facing touchpoints.
Develop visual concepts and design systems that reinforce the central creative idea while building recognition and equity for the brand.
Work in close partnership with the Head of Design to evolve and apply the visual identity systems for Windows, Surface and Services.
Turn foundational brand principles into compelling and scalable visual expressions, including typography, color, composition, layout, imagery, iconography, graphic language and other design elements.
Lead internal design teams and agency partners from brief through visual exploration, system development, production and final delivery, inspiring exceptional craft at every stage.
Establish the design direction for projects, providing clear creative guidance, thoughtful critique and actionable feedback to designers, art directors and external partners.
Develop and art direct photography, key art, illustration, typography and other visual assets required to support brand and campaign design systems.
Partner with the Creative Director, Art & Film to ensure the design system and film expression share a coherent visual world, while respecting clear ownership of filmmaking, directing, production and motion-led storytelling within the Art & Film function.
Partner with Creative Directors in Copy to ensure language, hierarchy, typography and visual expression work together as a unified experience.
Collaborate with Integrated Marketing, Product Marketing, Retail, Digital, Product Design and other internal partners to create cohesive design experiences across customer touchpoints.
Present and represent design thinking to creative leadership, marketing partners and senior stakeholders, clearly articulating the rationale behind the work and advocating for the strongest design outcome.
Lead and creatively direct brand design agencies, design studios, photographers, illustrators, typographers, image-makers and other specialist partners.
Ensure final work adheres to the core design idea and established brand principles while allowing room for experimentation, evolution and creative innovation.
Identify opportunities to improve existing design systems, tools and frameworks so teams can execute with greater clarity, consistency and quality.
Maintain a strong point of view on contemporary brand design, typography, image-making, technology, fashion, culture and visual communication, bringing that perspective into the work.
Lead multiple design initiatives simultaneously while maintaining creative clarity, systems coherence, high standards and exceptional attention to detail.
Mentor designers and art directors, helping them strengthen their conceptual thinking, systems thinking, visual judgment and executional craft.
Contribute to a design culture centered on ambition, rigor, curiosity, collaboration and world-class craft.
You must submit a portfolio to be considered for this role.

Creative Director, Design Director, Associate Creative Director or equivalent at a leading brand design studio, advertising agency or in-house creative team at a consumer organization.
An outstanding portfolio demonstrating excellence in brand identity, visual systems, campaign design, typography, image-making and visual storytelling.
Significant experience developing design systems and visual expressions for major consumer brands, campaigns, launches or culturally relevant products.
Deep hands-on expertise in typography, composition, color, layout, photography, image-making, identity design and visual systems.
Demonstrated ability to translate a foundational brand identity into flexible campaign and launch systems that work across multiple channels, formats and customer touchpoints.
Experience building scalable design systems that maintain clarity and distinctiveness across global markets, audiences and execution partners.
Experience leading design initiatives from early creative exploration through system development, production, implementation and final delivery.
Experience directing multidisciplinary design teams, agencies, studios, photographers, illustrators, typographers and other specialist creative partners.
Strong conceptual thinking and the ability to connect brand strategy, customer insight and product truth to a clear visual idea.
Experience partnering with copywriters, advertising creatives, filmmakers, marketers and other disciplines while maintaining a clear point of view on design.
Ability to present, defend and evolve design ideas with creative leadership, cross-functional partners and senior business stakeholders.
Exceptional visual taste, attention to detail and a strong point of view on contemporary design, technology and culture.
Experience developing or evolving identity and design systems for nationally or globally recognized consumer brands.
Experience leading the design expression of high-profile integrated campaigns, product launches and brand initiatives.
Creative leadership experience within a leading brand design studio, advertising agency, consumer brand, in-house creative organization or a combination of these environments.
Experience developing large-scale campaign systems that extend across digital, web, social, OOH, retail, experiential and other customer-facing channels.
Experience applying foundational visual identity systems to campaign and launch work without compromising brand consistency or creative ambition.
Experience developing photography frameworks, key art systems, typographic systems and distinctive approaches to product storytelling.
Experience balancing long-term brand stewardship with the distinct creative needs of individual campaigns, launches and business priorities.
Experience mentoring designers and art directors while raising the standard of conceptual thinking, systems thinking and visual craft.
Experience building productive relationships with leading design studios, agencies, photographers, illustrators, typographers and creative talent.

Creative Director, Design

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Equal opportunity and accommodations

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