Creative Marketing Manager

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide.

Currently, we are looking for a Creative Marketing Manager for Ultiself.

Location:

Remote

Job Type:

Full-Time

Working hours:

2:00 PM–10:00 PM UTC+3 (EEST)

About our client

Fast-growing HealthTech company building multiple products at the intersection of wellness and artificial intelligence. Our mission is to make self-optimization and well-being accessible to everyone through modern technology. Our most recognized product is Ultiself, a mobile habit tracker used by thousands of people worldwide.

This role, however, is focused on a new wellness product currently in active development. We are building a platform that will redefine how users interact with health and self-improvement tools.

To support this growth, we are looking for a Creative Manager for Advertising who can develop strong advertising concepts, analyze competitors, and help us continuously improve our creative strategy.

Role Overview

We are looking for a creative and analytical person who is passionate about health, marketing, and user psychology. Your main responsibility will be developing advertising concepts for paid campaigns, primarily for Meta platforms (Facebook & Instagram).

This role requires someone who can:

deeply understand the product analyze competitors generate new creative ideas write strong advertising hooks and messages continuously test and improve concepts

We are looking for someone who truly wants to grow in the health & wellness space and contribute to the development of a global product.

Responsibilities:

• Develop new advertising creative concepts for paid campaigns (primarily Meta Ads)
• Analyze competitors, market trends, and successful ads in the health & wellness space
• Create concepts for video and image ads
• Work closely with designers, editors, and marketing team members
• Write hooks, headlines, and primary ad texts
• Plan and organize creative testing
• Analyze creative performance and suggest improvements
• Generate new ideas for UGC-style ads, storytelling formats, and product positioning
• Help adapt advertising concepts for different audiences and markets
• Required Skills & Experience: 2+ years of experience in marketing, advertising, copywriting, or creative strategy
• Strong copywriting or content writing skills
• Experience creating advertising concepts or marketing campaigns
• Ability to analyze competitors and identify successful advertising patterns
• Strong creative thinking combined with analytical mindset
• Good understanding of Meta advertising ecosystem
• Upper-intermediate English level or higher
• Strong research skills and ability to present insights clearly
• High level of organization and ownership
• Important Requirements
• We are primarily looking for candidates who: Have experience working with international markets (US or Europe)
• Have experience in the health, wellness, lifestyle, or self-improvement niche
• Candidates who worked only with the Ukrainian market outside the health industry will not be considered.
• Experience with the US audience and understanding of US advertising communication style is a strong advantages.
• Nice to Have
• Experience working with UGC creators or influencers
• Experience in mobile apps marketing
• Understanding of web funnels and conversion psychology
• Experience creating creative strategies for paid traffic
• Ability to think in advertising angles and positioning