layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Anthropologie Influencer Marketing Coordinator at URBN / Urban Outfitters

Assist in management of Influencer campaigns for Anthropologie , AnthroLiving and AnthroWeddings. Including but not limited to:
Expand Anthropologie brand awareness by staying up-to-date on up-and-coming influencers excelling in reach and engagement KPIs as well as brand relevant content to test within Anthropologie campaigns
Assist in the curation of face sheets, cast scouting for campaigns and contracts
Manage campaign timelines and coordination of campaign launch from following up of content concepts, placing product orders, managing content deadlines, initial content approvals, tracking live content and reporting
Ensure that product selections adhere to campaign concept and brief parameters prior to placing orders as well as site availability. When orders are placed, manage all steps inclusive of order tracking & resolving order issues
Curate product SKU lists to pass off to web dev. team for anthropologie.com linking purposes and create UTMs to provide Influencers for content
Capture live content inclusive of IG Stories and ensuring all deliverable obligations are met and track all content on monday.com
Ensure social teams are supporting live influencer content via community management
Coordinate with digital team on content available for paid social needs and assist in whitelisting strategy by ensuring branded content tool is utilized
Assist in ambassador initiatives including but not limited to: campaign launch process, bonus campaigns, collecting reviews, outfitting program coordination, co-op campaigns
Manage regular pulse of influencer giftings process including but not limited to: Recommending key product gifting opportunities during key calendar moments
Coordinate with art team on asset needs: packaging, card inserts, handwritten notes
Coordinate with digital teams on landing page experiences, UTMs, QR codes, etc.
Coordinate with product teams to curate a personalized gifting product selection that relates to story/brand message being told via gifting
Place gifting product orders and manage gifting package process inclusive of sending gifts and coordinate tracking
Coordinate entire process of opportunistic influencer giftings
Assist in execution of the celebrity home giftings program including but not limited to order placements, inventory checking, landing page coordination, recapping
Experiences and Events: Assist in casting for Anthropologie brand events and experiences
Partner with cross functional teams on invitation assets, casting expectations, casting approvals and product orders
Manage outfitting process for influencer attendees
Budget: Assist in Influencer budget coordination in a timely manner including:
Invoice submission assistance
Monthly finance tracker and trial balance completion
Recapping: Ensure all influencer partners are verified on Creator IQ to accurately pull performance
Partner with Influencer Associate on pulling together performance metrics to create actionable takeaways and recapping for campaigns
Outreach to gifting recipients or event attendees for their account reporting if deliverables aren’t required
Responsible for recapping and reporting on content for all giftings and events

Anthropologie Influencer Marketing Coordinator

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