layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Project Manager at Insomnia Cookies

Campaign & Project Management
Own end-to-end project management for all marketing initiatives, from creative brief through launch and post-mortem, across Brand, Digital, and CMO-led programs
Build and maintain detailed project plans in Asana, setting milestones, assigning tasks, and tracking progress across all active workstreams
Run weekly marketing team syncs, maintaining a clear view of what's on track, what's at risk, and what needs a decision Integrated Marketing Calendar
Own and maintain the integrated marketing calendar across LTO launches, Cookievation drops, seasonal moments, partnerships, CRM sends, and paid media flights
Ensure all teams, Brand, Digital, Creative, PR, Social, and Influencer, are operating against a single synchronized calendar with no conflicting timelines or missed dependencies
Flag sequencing conflicts and work with the Directors to resolve them before they impact delivery Timeline and Resource Management
Build comprehensive project timelines and ensure all stakeholders have clarity on their deliverables, deadlines, and dependencies
Proactively identify resourcing gaps or capacity issues across internal teams and external agencies, and escalate to the CMO or relevant Director when timelines are at risk
Manage the intake process for new marketing requests, scoping work and prioritizing against the existing calendar
Budget Oversight
Track and reconcile marketing budgets across campaigns and vendors, maintaining an up-to-date view of spend versus plan
Manage vendor contracts, SOWs, and purchase orders, and flag budget variances before they become overruns
Partner with Finance on budget forecasting and monthly reconciliation Agency and Vendor Coordination
Serve as the day-to-day operational point of contact for creative, PR, media, and other marketing agencies, ensuring deliverables are briefed, tracked, and delivered on time
Manage asset trafficking between internal teams and external partners, keeping creative reviews, approval cycles, and revision rounds on schedule
Maintain a master vendor contact list and ensure all contracts and NDAs are current
Cross-Functional Collaboration
Serve as the central coordination point between Brand, Digital, Creative, Operations, Culinary, and Finance teams for all marketing-adjacent workstreams
Ensure all marketing deliverables are reviewed, approved, and routed correctly before going live
Surface the right decisions to the right people at the right time, keeping senior leaders focused on strategy rather than status updates
Coordinate international marketing initiatives and communication with Canadian and UK business teams Performance Tracking and Reporting
Build and maintain campaign status dashboards in Asana, giving the CMO and Directors a real-time view of all active and upcoming initiatives
Run post-mortems on major campaigns, capturing learnings on timeline, budget, and process to sharpen future execution
Track recurring reporting deliverables across the marketing org and ensure they're completed and distributed on schedule

Marketing Project Manager

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