layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Experiences Web & Digital Marketing Manager at Netflix

Website Strategy
Own overall marketing strategy for the Netflix House website, ensuring it reflects business goals and the fan experience.
Serve as the main marketing POC to Product & Tech on the website roadmap, feature prioritization, and requirements– writing and delivering all strategy briefs that translate business priorities into web experience updates (i.e. merchandising updates, new revenue products, programming event visibility).
Keep the site continuously optimized against revenue and stakeholder priorities for existing and new Netflix House locations, including revenue product launches, attraction rotations, and group sales.
Drive website CVR performance, partnering with other stakeholder teams to hit goals and identify optimizations. Build understanding of how different web traffic sources engage and convert on site to inform future recommendations.
Build and manage a web learning agenda that combines A/B testing with qualitative research from Consumer Insights, in partnership with Product, Data Science, Marketing Analytics, Paid Media, and Lifecycle/CRM.
Drive landing page strategy and optimization for paid media and lifecycle campaigns in partnership with Paid Media and Lifecycle teams.
Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.
Organic Search
Own Netflix House organic search strategy end-to-end, coordinating across Product/Eng/UX, Consumer Insights, Local, PR, Organic Social, and Tudum Editorial team.
Partner with the performance marketing team/agency on paid search to keep organic and paid search strategy aligned.
Netflix Ecosystem Presence
Drive strategy to grow Netflix House's visibility within the Netflix streaming ecosystem via on-platform ads, partnering cross-functionally on execution, measurement, and optimization.
Optimize Netflix House business profiles across third-party platforms (Google, Yelp, and TripAdvisor).
Reporting & Analytics
Partner with Marketing Analytics, Data Science, and Finance & Strategy to build web and organic search reporting/measurement and tracking frameworks, run ad hoc analysis, and turn insights into action.
Own executive-level reporting and storytelling, including quarterly QBRs, translating web and organic search learnings into materials for stakeholders and leadership, in partnership with Marketing Analytics.
People Management
Manage the Web Execution Lead, who handles end-to-end web content execution, including asset development, CMS content uploads, and issue triaging with Product.

Experience & Expertise
12+ years in digital marketing, including 5+ years of direct people management, with a focus on web and organic search strategy for a sales-driven B2C eCommerce business.
Proven success optimizing websites for conversion, including A/B testing programs that measurably improved CVR.
Strong partnership track record with Product/Eng/UX teams, from writing briefs that translate business objectives into product requirements through launching new features.
Organic search (SEO/AEO) expertise, including technical SEO, content/keyword strategy, and site architecture, with a demonstrated track record of directly improving organic traffic and search performance for a B2C site.
Experience building web strategy from 0-to-1 and scaling digital initiatives quickly in fast-changing, ambiguous environments.
Knowledge of adjacent growth marketing disciplines, including Paid Media, Lifecycle/CRM, and Marketing Analytics.
Leadership & Judgment
Demonstrated executive presence, with excellent written and verbal communication skills. Able to build trust and influence senior leadership through clear memos, briefs, and executive-level presentations.
Track record of driving initiatives independently and aligning large, cross-functional stakeholder groups with minimal oversight.
Strong problem-solving ability and judgment in prioritizing across competing initiatives and stakeholder demands, with a focus on highest-impact work.
Strong analytical acumen, with the ability to interpret data and performance metrics into clear, actionable insights that inform strategy and decision-making.
Working Style
Direct, candid communicator, comfortable giving and receiving honest feedback and navigating difficult conversations.
Persistent and resourceful, with sharp judgment, a high quality bar, and a strong bias toward fast, decisive execution. Extremely comfortable operating outside a defined role and driving high-impact work wherever it's needed.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $205,000.00 - $343,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

Experiences Web & Digital Marketing Manager

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